1. Content Templates
Use these templates to structure and create high-performing content.
1.1 Blog Post Outline Template
Primary Target Keyword: [e.g., "small business SEO tips"]
Search Intent: [Informational]
Working Title: [e.g., "10 Actionable SEO Tips for Small Businesses"]
H1: [Your Final, Compelling Title]
Introduction (First 100-150 words)
- Hook: Start with a relatable problem or a surprising statistic. (e.g., "Most small businesses struggle to compete with larger companies online, but it doesn't have to be that way.")
- Introduce the Topic: Clearly state what the article is about. (e.g., "This guide will walk you through 10 simple yet powerful SEO tips...")
- State the Value: Explain what the reader will gain. (e.g., "...to help you increase your visibility, attract more customers, and grow your business.")
- Include Primary Keyword: Naturally weave in the primary keyword.
H2: [Tip 1 - e.g., "Optimize Your Google Business Profile"]
- Explanation: Briefly explain what it is and why it’s important for the target audience.
- Actionable Steps: Provide a bulleted or numbered list of step-by-step instructions.
- Example/Image: Include a screenshot or a real-world example.
- Internal Link: Link to a more detailed guide on your site if available (e.g., link to your Local SEO guide).
H2: [Tip 2 - e.g., "Focus on Hyper-Local Keywords"]
- Explanation: Explain the concept of local keywords.
- Actionable Steps: Show them how to find these keywords (e.g., "'service' in 'city'").
- Example/Image: Show an example of a local search result.
H2: [Continue for all tips...]
H2: Conclusion
- Summarize Key Takeaways: Briefly recap the most important tips.
- Reiterate Value: Remind the reader of the benefits of taking action.
- Call to Action (CTA): What should the reader do next? (e.g., "Download our full SEO checklist," "Contact us for a free consultation," or "Leave a comment with your favorite tip.")
1.2 Pillar Page Template (Topic Cluster Model)
Pillar Topic: [e.g., "Content Marketing"]
Primary Target Keyword: [e.g., "content marketing"]
H1: The Ultimate Guide to Content Marketing
Introduction
- Define the pillar topic in simple terms.
- Explain its importance and why the reader should care.
- Briefly outline what the guide will cover (mention the cluster topics).
Table of Contents
- Use jump links to each H2 section for easy navigation.
H2: What is Content Marketing? (Chapter 1)
- Provide a detailed definition.
- Discuss the history and evolution of content marketing.
- Internal Link: Link to your detailed cluster post:
[Read the full guide on What is Content Marketing?] → /what-is-content-marketing
H2: Developing a Content Strategy (Chapter 2)
- Provide a high-level overview of the key components of a content strategy (goals, audience, channels).
- Internal Link: Link to your detailed cluster post:
[Learn how to build a complete Content Strategy] → /content-strategy
H2: Types of Content Marketing (Chapter 3)
- Briefly describe different formats (blogging, video, podcasting, etc.).
- Provide a table comparing the pros and cons of each.
- Internal Link: Link to your detailed cluster post:
[Explore 15 Types of Content Marketing] → /types-of-content-marketing
H2: Content Creation and Workflow (Chapter 4)
- Outline the process from ideation to publishing.
- Internal Link: Link to your detailed cluster post:
[Master the Content Creation Process] → /content-creation-workflow
H2: [Continue for all core sub-topics...]
H2: Measuring Content Marketing ROI
- Discuss key metrics (traffic, leads, conversions).
- Provide a brief overview of tools to use.
- Internal Link: Link to your detailed cluster post:
[Your Guide to Measuring Content ROI] → /measuring-content-roi
Conclusion
- Summarize the entire pillar topic.
- Offer a concluding thought on the future of the topic.
- Provide a strong, central Call to Action (e.g., download a full ebook, sign up for a course).